News

Moshi Moshi Retail Corporation Public Company Limited (MOSHI) has teamed up with its customers to run the “Toy to Joy 2026” project for the second consecutive year, under its “Give Happiness” program, to share opportunities and smiles with society. This year, the company collected donated dolls from customers at donation points in 20 Moshi Moshi stores nationwide and contributed additional dolls of its own. In total, 924 dolls weighing 366.33 kilograms were handed over to the Mirror Foundation. The foundation will pass the dolls on to children and youth in need, bringing them happiness, supporting their development and helping improve their quality of life.

Toy to Joy is part of the Give Happiness program and is now in its second year. It reflects Moshi Moshi’s aim to be more than a retailer: a place that invites customers to share and create value for society. It gives everyone an easy way to do good in their daily lives. It also gives dolls that are still in good condition a second life instead of being thrown away, in line with the company’s commitment to sustainable business practices under ESG principles.

Moshi Moshi thanks every customer who took part in this initiative. Each doll brings children joy and also passes on opportunity, encouragement and smiles to many more of them. The company will continue to run social initiatives under the Give Happiness program to spread the spirit of giving and help build a better society together.