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Moshi Moshi Retail Corporation Public Company Limited is a lifestyle retail business focused on designing and offering products that are cute, high quality, and affordable. The company carries a wide range of products including home furnishing, plush toys, stationery, apparel, bags, fashion, beauty products, cosmetics, IT accessories, toys, snacks, and pet supplies — targeting primarily customers aged 18–25 years.
As of December 31, 2025, MOSHI operates a total of 202 branches across 68 provinces nationwide. This includes 196 Moshi Moshi stores (194 retail + 2 wholesale), 4 Garlic stores, 1 Giant store, and 1 The OK Station store. The company operates 4 distinct brands: Moshi Moshi, Garlic, Giant, and The OK Station.
MOSHI distributes through department stores, leading shopping malls, community malls, hypermarkets, and standalone locations outside shopping centers. The company continues to expand its standalone store format to reach customers in high-potential areas beyond traditional mall locations.
For the full year 2025, MOSHI achieved total operating revenue of 3,664.35 million baht, growing 17.8% (+553.08 million baht) year-on-year. Retail was the main driver at 3,127.60 million baht (85% of revenue), growing 22.3%, supported by 38 new branch openings and SSSG of 7.0%. Wholesale contributed 462.65 million baht (13%) and other channels 74.10 million baht (2%).
MOSHI reported net profit of 670.22 million baht in 2025, up 28.7% (+149.54 million baht) year-on-year. Net profit margin improved from 16.6% to 18.2%. Gross profit reached 2,042.80 million baht (+22.8%), with gross margin improving from 53.5% to 55.7%, driven by a higher share of imported products, stronger high-margin categories, and Thai baht appreciation vs. the Chinese yuan.
As of December 31, 2025, total assets were 5,051.36 million baht (+15.4%), total liabilities were 2,320.86 million baht (+13.0%), and shareholders' equity was 2,730.50 million baht (+17.6%). The company maintains a strong, debt-free financial structure with no borrowing obligations. Operating cash flow was 1,141.78 million baht, up 66.0% from the prior year.
MOSHI plans to open 35 new branches in 2026, including at least 5 standalone stores in high-potential locations. CAPEX is approximately 420 million baht — 200 million baht for branch expansion and general operations, and 220 million baht for construction of a second warehouse to support future business growth.
MOSHI's 2026 strategy centers on 5 pillars: (1) Retail Network Expansion — 35 new branches with at least 5 standalone; (2) Product Portfolio Development — 1,000+ new items per month; (3) Digital Infrastructure — data-driven management; (4) Customer Base Expansion — reaching the 6–12 age group and male customers; (5) Marketing & Brand Equity — omnichannel marketing to strengthen brand recognition.
For 2026, MOSHI targets 15–20% revenue growth and average SSSG of 3–5%. Despite intensifying competition from domestic and international lifestyle retail brands, the company is confident in its ability to develop products that meet consumer needs, adapt rapidly to market trends, and continuously elevate the in-store shopping experience.