MOSHI Partnership with Thai Red Cross to Support 'Boon Jak-su' Campaign, Creating New Opportunities for Corneal Disease Patients

03 July 2025

Moshi Moshi Retail Corporation Public Company Limited supported the "Boonya Jak su (Boon-ya-jak-su)" campaign by the Thai Red Cross Eye Center through participation in the campaign launch press conference on June 27, 2025, at the Royal Montien Meeting Room, Montien Surawong Hotel, Bangkok. Miss Ploynaphat Boonsongkor, Vice President of Procurement and Product Development, represented the company at this significant event.

The press conference aimed to promote eye donation and mobilize private sector networks to help corneal disease patients who are awaiting opportunities to restore their sight. Mr. Grisada Boonrach, Assistant Secretary General and Director of Thai Red Cross Chapters Administration, served as the ceremony president, alongside networks of private sector partners who joined in support. The event also featured a panel discussion titled "The Power of Giving Towards Bright Eyes for Recipients," which presented moving stories through perspectives of ophthalmologists from Rajavithi Hospital, representatives of patients who successfully received corneal transplants, and family members of eye donors who passed on the gift of sight. This helped create deep understanding and sparked inspiration for continuing the spirit of giving.

This participation reflects MOSHI's GIVE strategy that drives the company's mission "Let us be part of your everyday life" through sustainable growth together, while creating positive social impact by generating shared value for all stakeholders and empowering communities to participate in building a better future. This represents the translation of the organization's mission into actual practice to create sustainability in all dimensions of life.

MOSHI invites everyone to express their intention to donate eyes through the "Eye-Organ Donation" application or https://eyeorgandonate.redcross.or.th