Moshi Moshi Drives "2027 MOSHI TRANSFORMATION" as Leadership Sets Strategy for the Year Ahead

15 October 2026

Moshi Moshi Retail Corporation Public Company Limited held its Strategic Directions meeting under the theme "2027 MOSHI TRANSFORMATION" on October 12, 2026, at Avani+ Riverside Bangkok Hotel, to set the key directions and strategies for transforming the organization in preparation for growth in 2027.

The meeting was attended by Warapatr Todhanakasem, Ph.D., Chairman of the Board (front row, fifth from left), and Mr. Sa-nga Boonsongkor, Chief Executive Officer (front row, fourth from right), together with the Board of Directors and the management team, who joined in charting the course for the organization's major transformation.

Under the "2027 MOSHI TRANSFORMATION" concept, the Company aims to build on the foundations laid in the previous year and undertake a comprehensive organizational transformation, encompassing business development, the use of technology to enhance management efficiency, and an elevated customer experience, alongside operations that take social and environmental sustainability into account. These efforts will strengthen the Company and reinforce its goal of being a leader in the retail industry.