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Moshi Moshi Retail Corporation Public Company Limited (MOSHI), Thailand's leading lifestyle retail chain, showcased Q1/FY2026 results with operating revenue of 984.41 million baht, growing 17.3%, and net profit of 190.98 million baht, up 22.4% year-over-year (YoY), driven by new licensed product launches, summer events, and branch expansion. The company has also laid out strategies to navigate the 2026 retail slowdown, highlighting cost management plans and a Back to School campaign for the upcoming semester opening, while remaining confident in its 15-20% revenue growth target — and hinting at a major surprise collaboration with a prominent artist coming very soon.

Mr. Sanga Boonsongkor, Chief Executive Officer of Moshi Moshi Retail Corporation Public Company Limited (the Company), or MOSHI, Thailand's leading lifestyle retail chain, revealed the Company's outstanding Q1/FY2026 performance, achieving operating revenue of 984.41 million baht, up 17.3% year-over-year (YoY), with revenue mix comprising 87% from the retail segment, 10% from wholesale, and 3% from other distribution channels. Net profit for the quarter reached 190.98 million baht, up 22.4% year-over-year (YoY), resulting from effective cost of goods management alongside maintaining strong Same-Store Sales Growth (SSSG) of 3.8%.

Additionally, key growth drivers came from sharp strategic execution, particularly through seasonal product launches that precisely matched customer demand — such as Children's Day and Valentine's Day collections — as well as new licensed product collections that received an overwhelming response, including popular Sanrio characters Kuromi and Hangyodon, a special collaboration with GDH on the GOHAN collection, and an exclusive Moshi Moshi brand product "Aqua Dream" featuring vibrant summer colors and the debut of an adorable new Mascot, all of which strongly attracted customers. This was further supported by a marketing event, "Summer Crush in a Glass," held at Central Pinklao in early April, which significantly boosted sales in the Summer product category.

At the same time, MOSHI continued to expand its retail empire, opening 6 new Moshi Moshi branches in Q1/FY2026 to reach customers in high-potential locations, comprising in-mall stores at Big C Kheha Romklao, Big C Hat Yai 1, Lotus Krathumbaen, and Lotus Sukaphiban 1, as well as Standalone formats in strategic areas including Nong Chang District, Uthai Thani Province, and Takua Pa District, Phang Nga Province, as part of the plan to expand lifestyle retail coverage across the entire country.

The MOSHI CEO further stated that the overall Thai retail industry in FY2026 is expected to grow at a slower rate of only 2%, according to the Thai Retailers Association's forecast, due to multiple pressures including rising energy costs, purchasing power that has yet to recover, and household debt surging above 90% of GDP — causing consumers to shift behavior toward value-seeking over brand loyalty — compounded by intensifying competition from e-commerce platforms and the offline expansion of Chinese operators, as well as ongoing Middle East conflicts pushing up product costs and shipping rates, further increasing supply chain risks.

To address these challenges, MOSHI has accelerated its proactive strategy by placing advance orders as early as March to lock in costs and ensure sufficient inventory through Q2/FY2026, while implementing three core internal management measures: effective expense control, adjusting the product mix (Product Mix) to match current purchasing power, and elevating the shopping experience to create differentiation and firmly retain its existing customer base.

For FY2026 operational targets, the Company maintains its revenue growth target of 15-20% and Same-Store Sales Growth (SSSG) of 3-5%. In Q2, 4 additional branches have already been opened, while aggressively pushing into the market with new product lines featuring both global licensed designs and collaborations with Thai Artists. The Company is also preparing to energize the school opening season with a "Back to School" campaign featuring special promotions in the stationery category and a lucky draw for 10 MacBook Neo laptops, along with a major surprise from a collaboration with a prominent artist who will join in creating Engagement and excitement for fans very soon.

Currently, MOSHI operates a total of 211 retail and wholesale branches (as of May 13, 2026), comprising 205 Moshi Moshi retail stores — of which 14 are Standalone format — 2 Moshi Moshi wholesale stores, 4 Garlic stores, 1 Giant wholesale store, and 1 The OK Station wholesale store, covering 68 provinces across Thailand. The Company stands ready to offer products emphasizing value for money alongside distinctive design, to win the hearts of consumers in every economic climate.